Russia Enters Luxury Car Market

"The Putin Limousine" - Aurus SENAT Sedan

Source:  Russian News Agency

 Taking Orders Now
Russia's first post-Soviet era luxury sedan just went on display and sale in Moscow this weekend with an official showroom. The car is part of the Aurus brand, used to drive Russian President Vladimir Putin during his inauguration in 2018. Hence, the nickname the "Putin Limousine".   The Aurus SENAT sedan is based priced at $274,000.  Aurus is taking orders for the vehicle.  

Targeted, Global Customer Base
Aurus says that the targeted customer bases are China, Europe, the Middle East and North Africa. Aurus executives expect the vehicle to have great appeal to business executives and government officials.  Russia has invested $189 million in the Aurus limousine project since 2013.  There are plans to open a showroom in China in 2020-2021.

SUVs, Electric Vehicles on the Horizon and a Lot More
The vehicles are produced by the Russian research institute NAMI in partnership with Russian carmaker Sollers.  Luxury hybrid and electric models are targeted for 2024.  They are also developing a SUV, minivan, an extended sedan and shortened limousine.  The Russians are back in the global car race, starting at the luxury end of the market. For a free Kindle borrow of my book "How to Travel in the Future", go to amazon.com/author/ekane 

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