Important Innovations Collection

Mercedes Vision AVTR Concept Car                                                Source:  Mercedes-Benz You Can Drive Sideways If Need Be Mercedes Benz has unveiled a real-life version of its Vision AVTR, a magnificent concept car inspired by the future and the original blockbuster James Cameron movie Avatar. Mercedes created the EV to mark the release of director James Cameron's 2nd Avatar movie - Avatar: The Way of Water.  The Mercedes ATVR has a futuristic propulsion system and very innovative, edgy styling.  The concept car is a blockbuster of its own, even though it doesn't appear in the movie.  Unique Design Language The vehicle is fast-forward futuristic with totally glass doors that open like bird wings and huge wheels that resemble a flower in bloom.  These features tie into the Avatar theme of conserving the beauty ...

Mercedes Vision AVTR Concept                                             Source:  Mercedes Vision Your Next Car in 50 Years Mercedes Benz engineers, designers and researchers have created a drivable car concept that for them embodies what a Mercedes might look like in the not-so-near future, perhaps in 50 years.  It's called the Mercedes Benz Vision AVTR.  Mercedes has taken this concept beyond a concept to an actual prototype car that can be driven and is being given a spin by a few automotive analysts and experts.  To say the least, the vehicle is nothing short of futuristic, spectacular driving. And it has a high-profile movie connection.  The AVTR is also a marketing vehicle in tandem with director James Cameron's upcoming movie "Avatar: Way of the Water", which will debut in movie theaters on December 16, 2022.  Fo...

New Vision AVTR Concept                                                                   Source:  Mercedes Vision AVTR Brain Computer Interface at Work Mercedes Benz, at the IAA Mobility 2021 show in Munich, unveiled a concept car that redefines the relationship between car and driver.  With its Vision AVTR, Mercedes has innovated an electric concept car controlled by the driver's thoughts.  The car uses a brain-computer interface to record a driver's brain waves by wearable electrodes attached to the head.  Mercedes has partnered with Disney on this concept car, which was inspired by Disney's Avatar.  The Vision AVTR is all electric, zero emissions with a 350 kW electric engine. How Does It Work? According to Mercedes, the brain-computer interface (BCI) calibrates the measured b...