DAILY INNOVATION BRIEF by Edward Kane, Journalist
D A ILY INNOVATION BRIEF By Journalists Edward Kane & Marya nne Kane INNOVATIVE FUNDRAISING: WINE ON THE RUN Source: BBC & London Marathon Wine connoisseur and marathoner Tom Gilbey ran the prestigious London Marathon sipping a different glass of wine at every mile. Here's what we know: It was all done for charity - Hospice care The challenge was to blind taste a different wine at every mile and name the wine vintage, grape and producer He identified 21 wines - an outstanding score He raised nearly $18,000. for hospice He avoided becoming too tipsy by taking small sips Elite marathon runners do not recommend hydrating with wine during marathon runs As for our Hospice Hero...he has not only benefitte...