DAILY INNOVATION BRIEF by Edward Kane, Journalist
D A ILY INNOVATION BRIEF By Journalists Edward Kane & Marya nne Kane MEGATREND: HONDA & CARBUYERS GOING HYBRID Source: Honda An accelerating car buying trend is developing with consumers hedging their green-electric preferences by going hybrid. For both Toyota and Ford, hybrid vehicle sales increased 41% in Q3 2023. Now, Honda is capitalizing on it with its new Honda Prelude concept. Prelude is re-emerging as a hybrid, petite coupe. Here are the key facts: A 2-door, sporty sports car with good looks, the new Honda Prelude is ready to go into production Compact-sized with a large diffuser in the back along with a spoiler Hybrid electric to reduce carbon imprint Industry experts p...