Important Innovations Collection

Nike's New Air Zoom BB NXT Source:  Nike  Innovative Footwear Tech This summer, Nike will roll out innovative new footwear technology.  It's called the Nike Air Zoom BB NXT and it's a basketball sneaker.  It has brand new technology to enhance the athlete's performance and fight fatigue with enhanced energy return. Fatigue Relief on the Court In basketball, fatigue is a major enemy, particularly for "positionless" NBA players who constantly run the court during games.  To help athletes maintain energy throughout the games, the new sneaker contains a system of full length REACT foam under the heel, a thin plate and Nike Air Zoom pods under the ball of the foot.  Nike says the new technology provides the wearer top energy return, top cushioning and strength North America and China A black and green colored version called "Dangerous" will be released on July 2 in China and July 25 in North America.  And in September a white version called...

Adidas Onboard the International Space Station for Sneaker Experiments Source:  NASA ISS Putting Running Tech to the Longest Distance Test Adidas is really going the distance.  It just sent running shoe material aboard a SpaceX rocket to the International Space Station.  The purpose is to develop the most comfortable, high performance running shoes from experimentation in the harsh conditions of space.  The German based footwear giant is performing the first ever footwear research in space. One Big Boost in Zero-Gravity Boost pellets made of the same plastic that Adidas integrates into the soles of its Boost sneakers and other running shoes are undergoing scientific experimentation in space.  This will give Adidas the opportunity to test their performance and maximum configuration in sneakers without the interference of gravity. World's Longest Scientific Marathon The plastic pellets are made of two difference polymers with slightly...