Important Innovations Collection

Running  on Recycled Ocean Plastics: Adidas Going Very Blue and Green Source:  Adidas Ocean Waste Commitment Two New Fabrics 100% Recycled German based sports gear giant Adidas is going very green and blue.  It just introduced two new fabrics:  Primeblue and Primegreen.  Both are composed of 100% recycled polyester.  Primeblue contains Parley Ocean Plastic, which is a fabric made from recycled ocean plastic waste.  Adidas will unveil some new products made of Primeblue during the upcoming Super Bowl on Sunday.  Primegreen, which contains only recycled plastic and recycled polyester, will introduce new products later this year. Adidas has showcased some running shoes made of recycled ocean plastics.  Today it greatly widened its environmental commitment. Very Specific Environmental Goals For 2020, Adidas has committed to having 50% of the polyester it uses in products recycled polyester.  By 2024, it will ...

New Modular Paddleboard that's Good for the Environment Source:  Easy Eddy Easy Eddy Easy Eddy is a modular, standup paddleboard that breaks into three parts for easy handling, transport and storage.  It's specifically designed to overcome the cumbersomeness of bulky traditional boards. . Massachusetts based startup Artech's water paddleboard is a  new, green innovation. It's made from reclaimed and recyclable polyethylene, making it good for the environment. The board is ten feet long and takes less than 60 seconds to snap together. Enjoying the Environment and Not Hurting the Environment Easy Eddy weighs 37 pounds and fits into most cars, SUVs and boats. And it can support weights up to 200 pounds. Among the features included with the board are an action-cam mount, full length deck pad, sealed storage compartment, water bottle receptacle and bungie straps to secure items onboard.  Artech is in the kickstarter phase with Easy Eddy.  The planned retai...