Tech Race to Control Car Dashboards

Google Tech Gets Big Win from GM


Source:  GM

Embedding Google Tech in 3.6 Million Cars Yearly
GM has selected Google Technology, parent company Alphabet, to be embedded in their vehicles starting in 2021.  The win for Google is huge.  Their tech could be installed in 3.6 million GM vehicles yearly.  The Google technology will power navigation and provide voice-activated controls.  It will also deliver expanded infotainment functions.  Google beat Amazon for this deal which is part of a big, emerging race among technology companies to control vehicle dashboards, globally.

Google Apps Onboard GM Vehicles
Google Assistant, Google Maps and other applications will be available through the Google Play App Store for all GM brands.  The first brands with built-in Google technology will roll in 2021 with more to come.  The one market this won't be available in is China, as of right now.

Amazon Versus Google
This Google win was a big defeat for Amazon which is trying to sell its rival and very popular Alexa voice assistant technology to global automakers.  GM says it will disclose the pricing of this new embedded Google technology closer to launch in 2021.  For a free Kindle borrow of my book "How to Travel in the Future", go to amazon.com/author/ekane 
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