Ford's F-150 Lighting Electric Pickup Truck

Ford's Long Anticipated Electric Pick-Up to Debut

Source:  Ford


A Truck That Can Power Your Home During a Power Outage

The long anticipated Ford F-150 electric pickup truck got a name today - F-150 Lightning.  Ford says it will unveil the EV on May 19th and released a teaser image of the Lightning insignia.  The company provided little details on the capabilities and the design of Lightning.  But Ford CEO Jim Farley released a statement saying the F-150 is now going digital and fully electric.  He added several fascinating details.  He said Lightning can power your house during a power outage.  The EV is faster than the original F-150 Lightning Performance truck and it will constantly improve through over the air updates. Production on the vehicle will start in spring 2022.

Ford's F-150 Cash Cow

Ford's F-series of pickup trucks is the biggest franchise within Ford and the biggest selling vehicle in the US for years.  It is second only to the iPhone in sales as a branded consumer product, with the iPhone racking in $55 billion and the F-series $42 billion in revenues in 2019.  The importance of the F-series and the F-150 Lightning can not be overemphasized in their impact on the future of Ford.  The Lightning will encounter intense competition from a number of new electric trucks including Tesla's Cybertruck, GMC's Hummer EV and Rivian's R1T.  For a comprehensive look at the future of travel, go to

https://read.amazon.com/kp/embed?asin=B08S958SBV&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_G8JZHHDXWBEG2ECYEX5B

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