Smartphone Innovation at a Price

Samsung's New Folding Phone Nearly $2000

Source:  Samsung's Galaxy Fold

Ringing in New Profits
Samsung has unveiled its long anticipated smartphone with a foldable screen.  It's called the Galaxy Fold and will be released on April 26 for $1,980.

2 in 1 Device
The device unfolds like a wallet. It's essentially a 2 in 1 device.   It works as a traditional smartphone with a 4.6" screen.  Or, it can be unfolded into a tablet with a 7.3" screen.  The tablet can run 3 apps simultaneously on the screen.

Sales Driver
Samsung's smartphone sales were down 8% in 2018.  Global overall smartphone sales were down 4%.  Samsung's strategy with the Galaxy Fold is to motivate people to upgrade their phones for the new innovation.  The company also introduced three other phones including a smaller S10 model for  $750.

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